Accomplished Vice President/Snr. Director of eCommerce and Digital Marketing.
Accomplished Vice President/Snr. Director of eCommerce and Digital Marketing Leader with extensive experience -
Accomplished Vice President/Snr. Director of eCommerce and Digital Marketing Leader with extensive experience -
Company : Curriculum Associates
• Establish, build and lead entire digital vertical responsible for digital presence, including DTC eCommerce product, B2B, marketing automation, analytics and email strategy.
• Manage entire Digital Team Vertical responsible for web strategy, product, production, PPC, ABM, email strategies, customer acquisition.
• Drive strategy for both DTC commerce and digital marketing programs for all digital initiatives.
• Strong focus on growing existing customer base, new customer acquisition and digital revenue growth by leading digital marketing strategy and execution.
Company: Stanley Black & Decker.
Led the successful launch of the organizations first wholly owned and operated direct-to-consumer (DTC) business as the head of the DTC eCommerce and digital team, while reporting to the President of North American eCommerce.
Owned and managed the DTC business and web properties for North America, with end-to-end responsibility for site experience, back-end operations, and customer service. Strategized and executed effective customer acquisition marketing campaigns to drive traffic and sales while maintaining alignment with country business and brand priorities.
Collaborated with the in-house Global Experience team to ensure site content quality, brand equity, and data capability.
Company: The Hearst Corporation
Directly reporting to the President and oversaw the eCommerce, DTC, Subscription and Digital Marketing business. Led the eCommerce, Social Media, Email and subscription teams.
Led initiatives to advance the divisions mission and profitability through change and growth, while maintaining increased EBITDA.
Owner of DTC P&L, including KPIs for merchandising, promotions, operations, fulfillment, UX and revenue strategies.
Collaborated with all cross functional business stakeholders and forged partnership of new DTC business
Company: Helen of Troy (OXO Brand)
As Head of eCommerce and DTC, I was responsible for overseeing the ecommerce strategy and paid digital marketing channels, including SEM, abandonment, retargeting and YouTube.
I was accountable for developing and managing all business-related strategies and objectives to ensure that targets are exceeded.
In this role, I developed A/B testing strategies and scenarios, and own all DTC KPIs related to merchandising, promotions, shipping, look/feel and revenue strategies for our DTC business, driving high levels of YOY growth in revenue, margin and profitability.
Company: Adorama
Reporting directly to CMO (Chief Marketing Officer) overseeing the eCommerce Business.
Accountable for improving the online experience for both the desktop and mobile experience within the online categories, resulting in improvement in site conversion, enhancing the customer experience in finding, selecting and buying products, and online growth in sales and margin for the entire category.
Provide leadership, strategic direction, and management for all online categories with an increased emphasis on the core of our business. Responsibilities include growing qualified customers, increase in overall website conversion rate, increase in category visits vs. add to cart rate, managing the day-to-day modification,.
Company: Houghton MIfflin Harcourt
Reporting directly to the VP of eCommerce, I managed the DTC team.
Responsible for the eCommerce strategy and managing the related business objectives to ensure that all targets are achieved.
Owner of the content and merchandising strategy to ensure growth of dotcom revenue and overall profitability.
Using analytical data to determine the best customer communication to continue driving increases in revenue YOY while always providing the best possible customer experience online.
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